Beyond Tasks. Toward Change.

SenBPO is a woman-owned managed operations company in Hanoi, Vietnam. We help businesses scale customer support, Trust and Safety, business processes, data work and human oversight for AI, while creating real careers for people others overlook.

The SenBPO team together in front of the SenBPO sign at the Hanoi office
The SenBPO team at our Hanoi office.

Built from the buyer’s side of the table

  1. Early career

    On the moderation floor

    Our founder managed frontline moderation teams and learned what a well-run team looks like from the inside.

  2. 7 years

    Auditing vendors

    As a vendor program manager, she chose and audited outsourcing partners for a global platform across several regions.

  3. 2024

    SenBPO is founded

    She started SenBPO in Hanoi to be the partner she always wanted to hire: honest, careful and easy to work with.

  4. Today

    Four service pillars

    From customer support to AI oversight, with the same quality habits across every team.

What we stand for

Integrity

We tell clients the truth about their operations, even when it is not what they hoped to hear.

Retention

We build careers, not queues. People who stay know your product best.

Expertise

Our leaders understand the work they manage and make time to coach.

Our mission

Run outsourced operations the way a careful buyer would want them run, and give people others overlook a real career while we do it.

  • For clients: clear standards, written weekly reporting and quality scorecards, and leaders who have done the work themselves.
  • For colleagues: training, coaching and a path to grow, with the same standards and the same career paths in every team.
  • For both: stable teams that stay long enough to learn your product and your customers.
Our vision

To be the Vietnam-based partner that global companies trust with their customers, their communities and the human oversight of their AI.

  • Trusted with sensitive work: customer conversations, Trust and Safety decisions and AI review, done carefully and reported honestly.
  • Proof that inclusive hiring works: impact sourcing seen as a way to build stronger teams, not a favour.
  • Vietnam as a first choice: Hanoi teams known for judgment, reliability and care, not only for cost.

The people behind the work

Our leaders come from moderation, customer support and engineering. Colleagues hired through impact sourcing work in every team, with the same standards and the same career paths.

Join us
SenBPO colleagues in costumes celebrating Halloween together at the office
SenBPO colleagues at a Halloween celebration.

I spent years on the buyer’s side, checking outsourcing vendors. I saw what good looks like and where vendors cut corners. I built SenBPO to be the partner I always wanted to hire.

Phoebe DinhFounder & CEO, SenBPO
Meet Phoebe Dinh

Ready to build better operations

Tell us what you need to run, fix, or growWe will map out the right team and a pilot plan

Book a free strategy call